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At DIV. Amsterdam you can the beautiful designed Shopping Bags from Susan Bijl. In the year 2000, Susan Bijl set out to create a bag. As a student of Rotterdam’s Willem de Kooning Academy, she wanted to design one that would render all others obsolete. That bag is The New Shopping Bag. Born partly from the idea of reducing the waste involved with the production of plastic bags; and partly from the ‘less is more’ Dutch design philosophy, The New Shopping Bag was an instant hit amongst friends, fashion-lovers and designers alike.