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At DIV. Amsterdam you can find a broad selection of adidas footwear and apparel for men and women. The sporting goods brand adidas has worldwide recognition. Legendary athletes like Muhammed and Joe Frazier were both wearing adidas shoes. But not only sports, also the Hip-Hop culture and adidas have been a near perfect marriage, since pioneers RUN DMC first came out stunting their Superstars in the early to mid 80s.